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Strategic Design

Start from scratch or evolve: strategies to transform results.

Discover product and business hypotheses in an agile way, even before beginning any more complex development.

Mitigate risks and dive into your market with Discovery

From quick diagnostics to conception and performance after launch, rely on our options and boost your returns.

70%

reduction in development time by avoiding rework and accelerating decision-making.

95%

client satisfaction when expectations and objectives are aligned from the outset, improving the overall experience for everyone involved.

+50%

investment optimisation by reducing risks and adopting component-based approaches driven by clear requirements, such as a Design System.

Value Delivery

We work with specialised strategic planning teams, anthropologists and designers, empowered by AI accelerators for research. We also have partnerships that optimise quantitative sampling beyond national borders, and we provide 100% digitalised artefacts with a repository for continuous monitoring, all delivered at the end of the process.


We offer a process with an optional stage, integrated with Deal Group, to generate a product roadmap, enabling investment estimates with both technical and strategic insights.

Short Discovery:
6 weeks

Understanding competitor behaviour and market trends

Objective:

Artifacts:

  • Desk Research
  • Personas
  • TAM / SAM
  • Product Hypothesis

Main Discovery:
12 weeks

Objective:

Recommend which solution meets clients’ and potential leads’ needs, aligned with the business

Artifacts:

  • Desk Research
  • Heuristic Benchmark
  • Personas
  • TAM / SAM / SOM
  • Value Proposition
  • Product Concept Mockup

Full Discovery:

20 weeks

Objective:

Validate, build and launch a product with a market performance monitoring plan

Artifacts:

  • Desk Research
  • Quantitative and Qualitative Research
  • Heuristic Benchmark
  • Personas
  • TAM / SAM / SOM
  • Value Proposition
  • High-Fidelity Prototype
  • Usability Testing
  • Handoff

Need a more personalised service from our team?

Continuous evolution processes

Integration w/ Commerce 360 'n MediaOps Hub

Combining offerings from Deal Group companies

A dedicated team focused solely on your project

Integrated contracts for team and technology

Take the next step with discovery strategies that make a difference.


Contact via Strategic Design

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