Heuristic Analysis
Competitive Analysis of Players
Evolution of Digital Channels
Design System & Design Tokens
Growth Hacking
Media Planning and Management
Creative Optimization for Performance
Dashboards and Reports on Sales Funnel Stages
MARTECH STUDIO
A multidisciplinary team responsible from end to end for the entire digital channel strategy to improve the customer experience, reduce acquisition costs and consultative insights for innovation.
Usability Solutions
In experience design, ALOT conducted an analysis of Getnet's digital channels and implemented navigation solutions, leading to usability improvements.
We transitioned from a process of refining the style guide to a comprehensive Design System, which facilitated a reduction in design entropy, increased productivity, and more optimised result measurement.
In the first three months of operation, we reduced omnichannel CAC by 32% and increased more than 1.2 million monthly visits to the Getnet website.
Tagging Process
As for our Growth operation, ALOT implemented the tagging process on Getnet's website, developing tags
to track user behavior and their interactions with products and elements. With this information, it is possible
to develop periodic strategic plans and perform detailed data analyses.
“So that we can take advantage of the maximum potential of digitalization, with synchronized innovation and guided by sustainable results, aiming to always have excellent usability for our customers, it was essential to search for a digital marketing and UX partner that added value to what we believe, and that was the reason we chose to partner with Alot.”
Anselmo Sousa • Digital Manager
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