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In ‘1984’, and I’m not referring to George Orwell’s classic homonym, it was the year that North Americans were watching several campaigns with the appeal for consumers to ask cable TV companies for the MTV channel signal.
The context of the time, which originated the campaign, was the lack of understanding of youth culture, said to be transgressive, more specifically rock ‘n roll. The channel was linked to collaboration in the “destruction of youth”, and was even banned in some cities.

Conflicts between generations are constant throughout history, mainly because children want to be teenagers; young people want their autonomy and freedom and adults want to go back to being young again, with the acquired life experience. It is common sense about this reflection that has been, and continues to be, studied over the decades.

Now add to this equation all the technological (r)evolution that we are experiencing, simultaneously, in this same time frame. The complexity and beauty of it all is expanded here.

“Disruption” is another constant that is present. The evolution cycles are being increasingly shortened, the obsolescence of products and established concepts as well. This is a reality and we always need to get rid of prejudices about any topic, because everything can be refuted, proven and accelerated, according to existing motivations and contexts.

Nowadays, we are all learning and co-creating in this new world, or rather, new worlds. In addition to the phygital that we are already used to, on the omnichannel experience of the online and offline in a fluid way (Web 2.0), we are also witnesses and digital immigrants of this “new normal”, which is taking shape while we send emails and write articles on LinkedIn and is being categorized as Web 3.0.

It can be said that it is much more than an association with the environment we know. Incidentally, all the innovations that have occurred, for the sake of understanding, we always resort to a link about what exists to be “palatable” and generate learning synapses

Hence, terms like the metaverse and this mistaken idea that it is almost a “Second Life – the return”. Just take a look below at this ecosystem that relates to this topic.
Unlike my generation (millennials), the current one was born with tablets, watching what they wanted, where and when they wanted, games are already much more interactive and taking advantage of the commercial relationship with non-fungible tokens (NTFs), for an experience or exclusivity in that universe. This is common and is happening now.

Today’s young people create their own environment to belong and produce within what they believe. This “comfort zone” is delimited by the fluency in development of construction among its own, so much so that the main reports of decentralization were born in this way. If you don’t know, I recommend researching the history of Vitalik and the creation of Ethereum.

With new layers of interaction, language, culture, currency, hype, fashion, convergence between generations happens, with what exists massively and co-exists in a niche way, where, for example, the famous NFTs The Bored Ape Yatch Club win protagonism in different uses such as traditional products, illustrations in snacks from fast food chains as they even appear in video clips as recently released with Eminem and Snoop Dog.
The context of the time, which originated the campaign, was the lack of understanding of youth culture, said to be transgressive, more specifically rock ‘n roll. The channel was linked to collaboration in the “destruction of youth”, and was even banned in some cities.

Conflict between generations is a constant throughout history, mainly because children want to be teenagers; young people want their autonomy and freedom and adults want to go back to being young again, with the acquired life experience. It is common sense about this reflection that has been, and continues to be, studied over the decades.

Now add to this equation all the technological (r)evolution that we are experiencing, simultaneously, in this same time frame. The complexity and beauty of it all is expanded here.

“Disruption” is another constant that is present. The evolution cycles are being increasingly shortened, the obsolescence of products and established concepts as well. This is a reality and we always need to get rid of prejudices about any topic, because everything can be refuted, proven and accelerated, according to existing motivations and contexts.

Nowadays, we are all learning and co-creating in this new world, or rather, new worlds. In addition to the phygital that we are already used to, on the omnichannel experience of the online and offline in a fluid way (Web 2.0), we are also witnesses and digital immigrants of this “new normal”, which is taking shape while we send emails and write articles on the LinkedIn and is being categorized as Web 3.0.
It can be said that it is much more than an association with the environment we know. Incidentally, all the innovations that have occurred, for the sake of understanding, we always resort to a link about what exists to be “palatable” and generate learning synapses


Hence, terms like the metaverse and this mistaken idea, that it is almost a “Second Life – The Return”. Just take a look below at this ecosystem that relates to this topic.