Category: Media & Tech

With technological advances, marketing has become increasingly personalized and geared towards individual consumer needs. And for that, data collection and analysis is essential. However, with growing concerns about data privacy and security, it is important for companies to take responsibility for protecting their customers’ information. In addition, it is important for companies to invest in […]

Bringing users to your business is the “million task” and depending on the current market, the fight is getting worse and worse, isn’t it? It is investment in media, influencers and others. The marketing people are in an uproar to communicate in the best way that your product is good, your service is cool and […]

When we start talking about customer experience (CX), the most frequent associations are linked to agile dual-track practices and understanding what generates value to offer the best journey. This means that we have to have a starting point, which is usually to understand what, why, who, where, when, how and how much someone is predisposed […]