Category: Data Insights

Cada vez mais o marketing e a tecnologia andam juntos para proporcionar um ambiente de constante inovação. E o Martech é a prova disso, afinal, representa a junção dessas 2 áreas.  E atenção, por que muitas tendências estão chegando para esse setor no 2° semestre, mas fique tranquilo! Que nós da Alot separamos algumas aqui […]

Abertura AntiConLX – Portões de entrada The AntiConLX Global, organized by LXA (formerly MarTech Alliance), held on May 25, 2023, distinguished itself as a globally renowned event in the field of MarTech. Gathering a variety of companies specialized in Martech, Adtech, Salestech, and Nexttech, the event provided a detailed view of the emerging and future […]

The Terminator: photo composition It’s like something straight out of a sci-fi plot: tech leaders and experts calling for a pause on developing advanced AI systems. But this isn’t fiction – it’s reality. And it’s time for us to take action. Elon Musk and Steve Wozniak, along with more than 2,200 other signatories as I […]

In 2022, e-commerces in Brazil received more than 83.8 million buyers, with 55% of orders placed via mobile devices versus 45% via desktop. And the five most visited virtual stores this year were: Mercado Livre, Shopee, Amazon Brasil, Americanas and Magazine Luiza. This data published by ABCOMM shows that user experience makes all the difference and that […]

In ‘1984’, and I’m not referring to George Orwell’s classic homonym, it was the year that North Americans were watching several campaigns with the appeal for consumers to ask cable TV companies for the MTV channel signal.https://www.youtube.com/watch?v=AGZSWdh17l0The context of the time, which originated the campaign, was the lack of understanding of youth culture, said to […]