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Artigos

Articles

Data Insights

Descubra quais são as tendências em Martech para o Segundo Semestre de 2023

Cada vez mais o marketing e a tecnologia andam juntos para proporcionar um ambiente de constante inovação. E o Martech é a prova disso, afinal, representa a junção dessas 2 áreas.  E atenção, por que muitas tendências estão chegando para esse setor no 2° semestre, mas fique tranquilo! Que nós da Alot separamos algumas aqui […]
Data Insights

Reflections from AntiConLX Global: Where Innovation and Knowledge Meet

Abertura AntiConLX – Portões de entrada The AntiConLX Global, organized by LXA (formerly MarTech Alliance), held on May 25, 2023, distinguished itself as a globally renowned event in the field of MarTech. Gathering a variety of companies specialized in Martech, Adtech, Salestech, and Nexttech, the event provided a detailed view of the emerging and future […]
Data Insights

Pause Giant AI Experiments: An Open Letter. Are we living in a Sci-Fi film?

The Terminator: photo composition It’s like something straight out of a sci-fi plot: tech leaders and experts calling for a pause on developing advanced AI systems. But this isn’t fiction – it’s reality. And it’s time for us to take action. Elon Musk and Steve Wozniak, along with more than 2,200 other signatories as I […]
Media & Tech

Data, Hyperpersonalization, and GPT-4 Chat: What the Future of Marketing Holds

With technological advances, marketing has become increasingly personalized and geared towards individual consumer needs. And for that, data collection and analysis is essential. However, with growing concerns about data privacy and security, it is important for companies to take responsibility for protecting their customers’ information. In addition, it is important for companies to invest in […]
Data Insights

Google Optimize and Google Analytics 4 (GA4): What’s It All About? And why do I need it for my website/app to grow?

In 2022, e-commerces in Brazil received more than 83.8 million buyers, with 55% of orders placed via mobile devices versus 45% via desktop. And the five most visited virtual stores this year were: Mercado Livre, Shopee, Amazon Brasil, Americanas and Magazine Luiza. This data published by ABCOMM shows that user experience makes all the difference and that […]
Media & Tech

Customer centric for unbelievers

Bringing users to your business is the “million task” and depending on the current market, the fight is getting worse and worse, isn’t it? It is investment in media, influencers and others. The marketing people are in an uproar to communicate in the best way that your product is good, your service is cool and […]
Data Insights

I want my MTV(NFT)

In ‘1984’, and I’m not referring to George Orwell’s classic homonym, it was the year that North Americans were watching several campaigns with the appeal for consumers to ask cable TV companies for the MTV channel signal.https://www.youtube.com/watch?v=AGZSWdh17l0The context of the time, which originated the campaign, was the lack of understanding of youth culture, said to […]
Media & Tech

LaMDA 2, the future of CX and the job market at Martech

When we start talking about customer experience (CX), the most frequent associations are linked to agile dual-track practices and understanding what generates value to offer the best journey. This means that we have to have a starting point, which is usually to understand what, why, who, where, when, how and how much someone is predisposed […]